All case studies
The Practical Edge
Newsletter platform · AI content pipelineThe client
A newsletter platform that personalizes technology coverage to each subscriber's role, industry, and interests. Each issue condenses hours of research into a few minutes of reading.
The work
Malcolm built subscriber onboarding and an editorial dashboard, then connected the research, scoring, drafting, formatting and delivery steps. Subscriber preferences and engagement feedback feed the content workflow.
What the work made possible
The platform gives subscribers a way to set their interests and gives the operator a workflow for turning research into tailored newsletter issues. Preferences collected during onboarding guide the research and delivery workflow.